Smart Coach works with employers on the design of Employee Value Propositions for their Hiring Campaigns. Smart Coach acts as an independent, confidential resource to businesses recording the employee’s daily experiences and perspectives about the employer.


  • Smart Coach conducts Employee Interviews to gain Independent and Honest Insights into the daily Employee Experience
  • An Analysis and Summary Report of Employee Feedback is delivered to the HR dept and other stakeholders

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COO of an ICT service company managing a team of 150


I began working with Maura at a time when I wanted to make changes in my working world. She has been an exemplary professional coach. Her style and method are very effective, helping me to refocus my energies in attaining my goal. She made me “stop and think” to acknowledge my potential and realise my value. Within 4 months I was well on the way to moving to a new job and she supported me through this transition. I felt very supported and championed in attaining my goal and Maura was a vital person to me in this transition. Maura is the person to go to when you need assistance in making changes in your career and accomplishing your goals – I cannot believe it was so easy to make it happen. Thank you Maura.

Paul McHugh, Owner, Keystreet


Being a solopreneur can be lonely, with no one to bounce ideas off. Maura provides me with the facility to explore ideas and assists me to make an objective analysis of opportunities or situations I find myself in. As an entrepreneur it can be difficult to get your head out of the day-to- day tasks and plan for the future growth of the company. My wife said that in the few months I have worked with Maura I have done more planning than I had done in the past 10 years. Maura has assisted and advised me on moving office, recruiting a new employee, and assessing business opportunities. Maura is non-judgmental, therefore allowing honest discussions. I always leave a session with Maura in an upbeat confident mood armed with an action plan to be tackled.

Sarah Magee, Assistant Director – Finance, Morgan McKinley


I’m part of a team of 15 with 6 direct reports generating Team Revenue of €2M p.a. As part of my Learning & Development at MMK, having never done coaching before I was a little apprehensive and unsure about what to expect when I started my course. From that first meeting through to the end I felt totally at ease working with Maura and really looked forward to our sessions. Maura's deep listening skills and communication style is excellent. She really pushes you to reflect and acknowledge your areas of development and her knowledge and passion for what she does really shines through. You leave each session with renewed energy and focus on what you need to achieve. The outcome of my coaching has left me with a much more positive frame of mind and has raised my self-awareness and personal belief in my abilities both professionally and personally.

Ed - Brand Manager Food Industry


I thought Maura was a fantastic coach. She helped me make a clear decision when I was really confused and a bit down about where my career was going. I was at a crossroads. I needed to change job and Maura helped me to assess all the job opportunities and coached me through interviews helping me make the right career choice. Maura was an invaluable resource. She provided great insights, used visualization techniques and made me aware of negative self-talk which was eroding my confidence. She was a fantastic sounding board.  Maura's coaching enabled me to get a new job with a significant pay rise and more career opportunities. I can't recommend her highly enough.
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